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MCCS launches STAR MAJHA
A 24-hour National Marathi News Channel
Mumbai, June 21, 2007
Media Content & Communications Services India Pvt. Ltd. (MCCS), a joint venture between ABP Pvt Ltd. & STAR Group Ltd., today announced the launch of 'STAR MAJHA (My Star)', India's 24-hour National news channel in Marathi.
Mr. Rajiv Khandekar will be the editor of the channel which will be headquartered in Mumbai, with innovative-modern production facilities; a first of its kind set, housed in a state-of-the-art newsroom. STAR MAJHA has set up an extensive bureau network across Maharashtra and India. STAR MAJHA will draw on the immense resources & expertise of MCCS. In a business that requires a variety of skills and knowledge, STAR MAJHA has employed an experienced, highly-trained and promising team guided by industry stalwarts, from around the state to gather and report news, current affairs and informative programs.
Commenting on the occasion, Mr. Dipankar Das Purkayastha , ED & COO, ABP Group, said, "MCCS' Marathi news channel is the expression of the Maharashtrians on the move. It reflects their urges, aspirations and progressive spirit. STAR MAJHA will capture & reflect the changing nature of life in Maharashtra. Being in tune with the motto - 'Open your eyes, Look closely,' it defines news based on its relevance to the Marathi Manoos. Besides, in emerging markets that are culturally rooted, there is a need for a dedicated channel that can offer high quality news coverage along with views and analysis in the language of the viewers."
While STAR MAJHA will have its focus across the large state of Maharashtra it will also leverage the strengths of STAR NEWS for national news and the Fox and Sky network for international news, bringing to the Marathi viewer unparalleled, comprehensive news coverage & current affairs -- analysis. Programs & stories on STAR MAJHA will focus on issues, not just events. Reflecting the heritage of an experiential parentage comprising an established technical and editorial team, STAR MAJHA will offer a slew of exciting--informative programming on varied spheres spanning - politics, sports, entertainment, culture, education, career, real estate, religion, yoga, astrology & lifestyle based programs among others.
Added Mr. Uday Shankar, Chief Operating Officer, STAR India Pvt. Ltd., "Since its inception MCCS has raised the bar and set new benchmarks in Indian News Broadcasting. Starting with STAR NEWS in the national news space and followed by STAR ANANDA in the regional language space. The launch of STAR MAJHA is yet another leap in that direction and will bring a new level of vibrancy and diversity to news coverage tailor-made for this unique market. Maharashtra is at the forefront of reshaping the Indian society & economy and STAR MAJHA is a new age channel for the new age Maharashtrian. Given the pattern of growing demand the launch of a specialized Marathi news channel of this nature is a natural requirement for the region."
STAR MAJHA will focus on the unanswered structural questions of our times. Executives, officials, businessmen, politicians and experts will just not be the typical sources and subjects of mainstream news, STAR MAJHA will go way beyond this. STAR MAJHA has the sound backing of India's leading and well-established media houses. ABP is unarguably one of the most respected brands in Indian journalism and STAR is the leading television network in the country & has transformed the Asian media scenario with a multitude of successful channels under its banner.
